You know that many of the new cars on the market include Sirius Satellite Radio, but did you know the company is expanding into the used-car market, too?
It’s an exciting time for Sirius, as the company is also planning a merger with XM Radio. This creates a win-win situation for the consumer who, until the merger goes through, has to choose between the two services for their satellite radio needs.
But last week, Sirius also announced plans to work with certified pre-owned programs to offer the service in those vehicles in the same way they offer it in new vehicles. That means you can get a certified Ford with Sirius Satellite Radio installed, just as if it were a new car.
Because of the popularity of CPO vehicles, Sirius recognized the potential of the market to increase profits over the next three to five years. With more than 40 million certified vehicles sold each year, this presents a great opportunity for any supplier to introduce its products into the used-vehicle market.
In 2007, Sirius reported nearly 600,000 new subscribers to the satellite radio’s service. That’s compared to 1.6 million new subscribers in 2006. The company attributes the decline in new subscribers to confusion over the possible merger with XM. The slower economy and misinformation are also reasons for fewer subscribers since 2006. Hopefully, offering the service to the pre-owned-vehicle market will increase the company’s subscribers and make used cars even more popular than they already are.
