According to J.D. Power and Associates, the Ford, Lincoln and Mercury brands improved in its 2009 Automotive Performance, Execution and Layout (APEAL) Study, the industry’s top study measuring customer satisfaction in design, content, and vehicle performance. Results from the study show the Ford brand improving by 17 points and moving up six rank positions among [...]

Ford brand vehicles improved in quality at a rate faster than the industry average, according to a customer-based initial quality study released today by J.D. Power and Associates. Ford brand also is the only full-line brand to show continuous improvement since 2004. The research firm’s 2008 Initial Quality Study (IQS) showed Ford brand improving by [...]