The new and redesigned Ford Fiesta debuted at the Geneva Auto Show earlier this year. And the Ford Motor Company is placing a lot of confidence in this small vehicle to bring many consumers back to their local dealers for another look.

The Michigan-based automaker used its global resources to design a new Fiesta boasting a sleeker appearance and better fuel efficiency than those of its predecessors.   But it won’t be available in North and South America until 2010. This year, European consumers can purchase a Fiesta before it expands to Asia next year.

But some in the automotive industry have a problem with the name, and here are their two main arguments against it:

1. Choosing “Fiesta” relies on an old ego-driven system that “sucks up to the boss” by using a name that begins with the same letter as his last name.

2. Using “Fiesta” simply brings back the name of an old model that wasn’t successful. It shows that the Ford officials who name cars have less imagination than they once did.

But these are unfounded claims based on ignorance of the company and its history, according to Ford officials. The automaker has used the Fiesta name for more than 30 years without interruption. Under the Fiesta name, the company has sold more than 12 million units. And the name traces back to the celebrations in Spain after the automaker announced it would have a production plant in the region to help the impoverished nation.

Keep your eyes peeled for the Fiesta and other popular Ford vehicles at your local dealership. Once you see how fuel-efficient and comfortable Ford’s compact cars can be, you’ll want to throw a party of your own with the money you save!  Visit our Ford dealership in Missouri or our Waterloo area Ford dealers.

When you hear the word “fiesta,” you generally think of a party. And with the Ford Motor Company’s Fiesta model, the idea of a party isn’t too far off target.

Ford Europe is going to introduce the new and improved model at the upcoming Geneva Auto Show in March. The event takes place from March 6-16, to be exact. Although designed and developed in Europe, the Fiesta will be available for sale in markets like Asia, South Africa, Australia and the Americas between now and 2010. The Ford Fiesta is also the company’s first major product of global development, meaning that it will basically be available in its current format in a more widespread market.

According to Ford CEO Alan Mulally, the Fiesta strives to “create a world standard for small-car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at.” In addition, Ford hopes that the Fiesta will bring a broader demographic to the small car market, including a younger crowd and buyers in places like Britain, Spain, and China.

But the Ford Fiesta is not new to the public. It has been around since 1976 and has enjoyed great success in the past. Last year, the model sold more than 378,000 units in Europe alone, making it the second-bestselling model after the Focus. The new Fiesta might be quite different from the older ones you remember, but the automaker wants to keep the name to build on its already successful brand recognition. Keep watching for one of these compact yet comfortable cars among the other Ford vehicles at one of our local dealerships.