Fiesta: The Little Car That Offers So Much
Tuesday, January 12, 2010 17:54
There has been considerable industry buzz about the 2011 Ford Fiesta and the anticipation is on-going. It appears the Fiesta will have the goods to match the hype including top fuel efficiency in its segment and a fun body style. The 2011 model will be introduced with a choice of four and five door options and is poised to offer breakthrough technology for safety, connectivity and power train.
Hopefully you are good at making decisions because US buyers will be able to choose from fifteen class exclusive technologies and will enjoy a remarkable estimated fuel economy of 40MPG which tops previous leaders like Honda Fit and Toyota Yaris.
Ford engineers didn’t just lock themselves in a room when concepting the Fiesta, rather Ford launched an extensive driver research program to build a list of sought after features. The findings from across the globe indicated that what savvy consumers want is a uniquely designed compact car that delivers sophisticated quality, comfort and connectivity.
“Fiesta was developed with customers, not just for them,” said Derrick Kuzak, group vice president for global product development. “Fuel economy, spirited performance and efficient use of space are universal desires, across global markets – and Fiesta delivers.”
The Fiesta Movement of 2009 introduced the new Ford brand to American consumers via a whirlwind of personal adventures. There were one hundred drivers chosen to drive a Fiesta in return for sharing their experiences through a variety of social media outlets. This program generated more than five million YouTube video views and over 675,000 Flickr views.
Not only will the Fiesta drive be fun, but it will also be safe. The 2011 model offers a broad assortment of features such as multiple air bag locations positioned as dual stage first row bags, driver’s knee bags, side and side curtain bags. Other standard features include AdvanceTrac with Electronic Stability Control, child safety locks and a safety canopy system.
The Fiesta will be yet another extraordinary Ford car. If you want one, you had better visit your St. Louis Ford dealer soon and put your name on the waiting list.



















