The New England Motor Press Association just named the 2008 Ford Taurus the “Family Car of the Year.” In a year that was abundant with new safety features and tough competition from other auto manufacturers, the Ford Taurus rose above the pack to earn this coveted title.

This is the second consecutive “Family Car of the Year” award for Ford. Their Fusion model also won the moniker in 2006.

Several factors are taken into consideration for the best family car each year. Safety, of course, is a major issue. With the 2008 Taurus, Ford upholds its reputation of strong safety by implementing features like side air bags, electronic stability control, a new steering design and dozens of other features.

The new Taurus has won several other awards since its introduction, too. Because the car gets five-star ratings in each of the four crash test categories, it is consistently rated as the “safest full-size car in North America” by many top experts and officials in the industry. The Taurus has also been named this year’s Top Safety Pick by the Insurance Institute of Safety.

Your family is important to you, and their safety is your top priority. Ford knows this. The company continues to produce vehicles that help you feel comfortable and safe with your family in the car.

And as an added bonus, all of these safety awards save you money on your insurance premiums. Purchase a Ford automobile today to experience the peace of mind that only comes with safety for your family.

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