Everybody keeps talking about how bad the United States economy is right now. Some say we’re in a recession. Others point to the housing crisis as a sign of something big to come. And the rising gas prices sure aren’t helping.
But despite these problems, two Ford vehicles, the Edge and the Focus, have shown a huge increase in sales during the month of March. In fact, Ford sold more Focus models last month than it did in any other month since August 2005! Compared with the same periods from a year ago, Focus sales have increased 35 percent in the entire first quarter and 36 percent in March. These figures have helped the automaker regain is share in the competitive small-car market.
For the Ford Edge, sales figures were up 35 percent last month as compared to March 2007. But more impressively, sales were up more than 50 percent in the first quarter compared to last year’s first quarter. The California market accounted for 10 percent of those sales in 2008, but retail sales along both coasts doubled when compared to the first quarter of 2007.
According to Jim Farley, Ford group vice president, the growing sales reflect the fact that “customers who haven’t traditionally even considered our products are starting to warm up to Ford and is just an indication of more to come.”
If this trend continues, Ford just might fight its way back to the top position in the automotive industry. With all of the work the company has been doing, no other automaker deserves it more than Ford.
