The Ford Motor Company gained considerable ground in the competition for the car buyer’s money in Australia by releasing an eighth-generation FG Falcon model, its first in a decade.
According to Ford Australia president Bill Osborne, the company spent millions of dollars developing the new generation of Falcon vehicles and plans to swoop down and eat up the competition on the continent “down under.” He also said that the new Falcon would “blow away the cobwebs and reassert [Ford’s] place in Australian life: cars that say family, adventure and drivability.”
The unveiling of the much-anticipated model happened at the Melbourne Exhibition and Convention Centre recently.
Some of the details of the Falcon haven’t been released yet, though. The sale price and the cost of development remain a mystery to the general Australian public. As the time nears for the car to be made available to the consumers, the company will disclose more information.
But officials are being “hush-hush” about the future of the Falcon market, too. Exporting is a possibility, but nobody’s announcing any plans for that so far. Mr. Osborne also wouldn’t say if the Falcon was capable of doubling the company’s sales in Australia.
The announcement for the Falcon’s release comes just after a competitor announced that it was going to close a plant in Adelaide in March of this year. That would put nearly 1,000 people out of work. Ford is hoping to have sort of a built-in workforce and market once this happens.
Unless you live in Australia, it’ll probably be difficult to get behind the wheel of one of Ford’s new Falcons. You can, however, test-drive one of the many other quality Ford vehicles at a local dealer. Stop in and try one out today!
