It’s no secret that Ford trucks aren’t selling very well right now. In fact, truck sales in general have dipped regardless of which company made them. We all know what the problem is, too. But the Ford Motor Company isn’t discouraged. In fact, the automaker has plans to sell more trucks in the near future despite rising gas prices.

One of Ford’s ideas to sell more trucks was to offer them at discount prices. Instead of the regular sticker price, customers had the chance to buy a 2008 Ford pickup truck for the employee price until the end of June. In case you didn’t know, this is a huge discount!

But now that the deadline has passed for this deal, Ford is still trying to think of incentives that will bring customers to the local dealers to buy a truck. “The Ford Employee Pricing Plan on 2008 model F-Series [was] a great deal with a clear, compelling message that shows customers how much we value their business,” said John Felice, Ford’s general marketing manager.

In addition to slowing sales, Ford is also trying to make room for its 2009 models. The automaker is also trying to reclaim the top spot as the Ford F-Series trucks have been the best-selling vehicle in the United States for more than three decades.