(If you would like to read the full series on the history of the Ford F-Series truck, please click here to start with Ford Trucks: The First Generation.)

More facelifts and redesigns kept coming for the Ford F-Series. In 1973, another redesign was launched and Ford continued to tweak the F-Series’ exterior throughout the seventies. The widely spaced Ford lettering on the rail above the grille was introduced during this time, a look that remained popular and in use for years. Various new models were introduced throughout the years. These included the luxury Lariat in 1978 and the F-150 in 1975, designed to get around the new emissions requirements soon to be introduced.

In 1973, Ford started offering a new model of F-Series pick-up, the F-350 SRW — the SRW stands for single rear wheel. Designed with camping enthusiasts and contractors in mind, these pickups had a longer wheel base chassis while maintaining the same length as the F250. Ford also introduced the Camper Special Package at this time to incorporate the heavy slide-in campers that were becoming popular in the American market.

By 1976, the F-Series was the best-selling truck in the country, and for good reason. Ford has held that position throughout the years, partly because of the legendary durability and strength. It has never been uncommon to hear about someone driving a twenty year old Ford F-150 with no need to buy a new one. Ford F-Series trucks from the 1970s have become something of an American icon and can be seen in various movies, TV shows, and even featured in books as they became a part of everyday American life.

If you’re looking for a new Ford truck of your own — perhaps a more updated model — stop in to Sunset Ford and check out the specials and new inventory.