Did you know one of Ford’s compact cars will be featured in the new James Bond film? You can’t ask for a better marketing strategy or more publicity than that!

The Ka, one of the most popular UK Ford cars, is making its big-screen debut this Halloween season in the highly-anticipated movie “The Quantum of Solace.” Although official announcements haven’t been made, many people “in the know” caught some glimpses of the small vehicle milling around the set.

The Ka is a good choice for 007, too. It looks like it drove right out of the older James Bond movies and directly into the new one. The body design is similar to other popular UK vehicles, like the Mini Cooper, but it also has its own distinct features that set it apart from other cars.

The use of the Ka also gives Bond a new, environmentally-conscious attitude. Even though he’s racing to and fro while fighting his latest nemesis, the Ka allows him to do so with only a minimum of carbon emissions.

Maybe 007’s next villain can be global warming!

But this isn’t Ford’s first time in a bond film, either. Last year’s “Casino Royale” featured the Ford Mondeo, one of the automaker’s newer models on the market. Maybe future Bond movies will feature Ford cars, too. As a 007 fan and a Ford fan, I’m anxious to see the two together once again.