You probably didn’t know this, but the Ford Motor Company typically waits about five years before making any major styling changes to its vehicles. But according to Peter Horbury, Ford’s head of design in North America, that’s about to change.

In a plan to reduce the necessity for huge incentives to move older Ford cars from the lots, the automaker is going to start making styling changes every three years instead of every five.

Until now, Ford would give models a minor facelift to give them a fresh appearance. But that simply wasn’t working. Sales simply weren’t increasing by that much. This means that engineers could already be working on major changes for cars that are hitting the lots this year. The Ford Flex is a good example of this. The Flex you drive today could be completely redesigned within three years. That’s pretty exciting! I know I’d be more likely to visit Ford dealers more often.

This new move is likely going to bring more young car buyers to dealer lots, too. With today’s society, the younger generation tends to get bored quickly. That describes me. After a couple years with one car, we want to get behind the wheel of something different. With Ford’s new plan, we can do that while still staying loyal to the Blue Oval.