Despite financial concerns running rampant, the Ford Motor Company is excited about some of the new products the automaker is putting on the market. With six new major launches hitting the North American market this year alone, officials and employees at the company have every right to feel elated.

One of the more promising Ford cars hitting dealerships later this year is the Ford Flex. This crossover vehicle is coming out as early as June in some major markets. Its fuel efficiency and unique design make this one of the most anticipated products for the 2009 model year.

“Hopefully,” according to Mark Fields, president of Ford’s American operations, “these are products that people really want.” He said this to the audience at the Global Automotive Conference in Lexington last month. But the excitement isn’t just about the cars.

Fields also said that officials at the Ford Motor Company are “very, very confident” that the automaker is going to reach its goal of returning to profitability by 2009. The confidence arises from the excitement that these new vehicles are going to be great for the automaker and bring more customers to the dealership to “Drive One,” as the new slogan encourages.

And once you’re at the dealership, you might notice a more interactive atmosphere from the staff and sales representatives. Ford has been working closely with dealers throughout the country to help them become more involved in the marketing and advertising process. The Dearborn-based automaker is truly reviving its reputation as it slowly but surely climbs back to the top of this ultra-competitive industry.