New television ads are highlighting  the unparalleled safety features that make the 2009 Ford F-150 America’s Safest Truck.
The new safety ads continue the straightforward, no-nonsense campaign launched last fall and narrated by actor Denis Leary.
In rapid-fire fashion, Leary narrates: “All right, so you’re driving down the freeway doing about 60 when you notice the guy next to you is steering with his knees, eating a cheeseburger and talking on the phone. And that is exactly why the Ford F-150 is the safest truck in America. It’s got a high-strength steel safety cage, side-impact air bags, safety canopy, five-star crash rating, and roll stability control. Because it’s not just crazy out there, it’s certifiably insane. It’s not just a pickup truck. It’s the 2009 Motor Trend Truck of the Year.”
The 2009 F-150 is the only pickup to earn the government’s top five-star crash-test ratings and the Insurance Institute for Highway Safety’s “Top Safety Pick” award. The Ford F-150 also features more standard safety features – including standard Safety Canopy® side curtain air bags, AdvanceTrac® with RSC® (Roll Stability Control™) and a patented “K-bag” seat-mounted air bag – than any other half-ton truck.
The 2009 Ford F-150, which is built at Ford’s Dearborn (Mich.) Truck Plant and Kansas City Assembly Plant, has won the following awards and accolades:
* 2009 North American Truck of the Year
* America’s safest full-size pickup with 5-star frontal and 5-star side-impact crash-test ratings, the highest possible scores, in the National Highway Traffic Safety Administration (NHTSA) tests.
* Motor Trend 2009 Truck of the Year Award™
* Top honors as “Truck of Texas” as well as “Best Luxury Pickup” for the 2009 F-150 King Ranch from Texas Auto Writers Association
* Playboy’s 2009 Best Pickup
* 2009 Best Redesigned Vehicle from Kelley Blue Book’s kbb.com
* “Best Overall Half-Ton Pickup” from PickupTrucks.com
* “Automotive Excellence” award in the Workhorse Category from Popular Mechanics
* Detroit Free Press Truck of the Year
* Detroit News Truck of the Year
* “Top Safety Pick” from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
* “Residual Value” award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections
* Motor Trend’s Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWALT® Contractor Concept
* “Accessory-Friendly Truck” Design Award from SEMA
* F-Series is best selling vehicle in America for 27 consecutive years; best-selling truck for 32 consecutive years
* Best Truck by Florida Monthly
You don’t have to be a TV star to drive a Ford F-150…..but you will feel like one.