The Ford Motor Company might be taking its luxury Lincoln brand to the global market in the near future.

In an interview at the end of last month, Ford CEO Alan Mulally said the company is considering distributing the brand in Asia and Europe. Right now, Ford markets it  in the Middle East.

Last year, the automaker sold more than 130,000 units worldwide, but the North American market accounts for 99 percent of those sales. That’s why the focus at this time is on the domestic market. But that doesn’t mean the automaker can’t look to the future in hopes of increasing its brand throughout the world.

Ford’s competitors have tried to expand their brands to a worldwide market, too. Those attempts have been less than impressive, giving Ford pause about putting too much effort into the expansion at this time. GM tried to expand its Cadillac brand to a global market last year, but experienced about 10 percent of its sales outside of the United States.

These talks also come at a time when Ford is lessening  its focus on the Mercury brand vehicles. While the sales volume decreases for Mercury, Ford hopes to increase the volume for the Lincoln. It won’t take the place of the company’s upscale options, which used to be Jaguar and Land Rover.

The Dearborn automaker is also considering taking the Lincoln to the Russian market, where its other Ford vehicles have enjoyed a great deal of success. Hopefully, this will be another way to put the company back on top of the auto market where it belongs.